Modern (2020s) Makeup Tutorials — Decade Looks

Hard

Viral & Aesthetic

Siren Eye

Elongated, sultry, and lifted.

Hard

Viral & Aesthetic

Fox Eye

Simulates a lifted, slanted eye shape.

Easy

Viral & Aesthetic

Sleepy Eye

A grungy, 'tired-chic' look.

Hard

Creative & Theatrical

Graphic Liner

Geometric shapes, floating lines, and negative space designs using colored or black liner.

Medium

Viral & Aesthetic

Reverse Cat Eye

The 'wing' comes from the bottom lash line rather than the top.

Medium

Viral & Aesthetic

E-Girl

Heavy blush over the nose, faux freckles, winged liner, hearts/stamps under eyes.

Easy

Viral & Aesthetic

Coquette / Dollette

Heavy pink blush, wispy lashes, blurred pink lips.

Easy

Viral & Aesthetic

Clean Girl

Fluffy 'soap brows,' dewy skin, minimal mascara, clear gloss.

Medium

Viral & Aesthetic

Soft Glam

Full coverage but neutral tones.

Easy

Viral & Aesthetic

Cottagecore

Sun-kissed blush, faux freckles, minimal eye makeup, berry-stained lips.

Easy

Viral & Aesthetic

Strawberry Girl

Focus on berry-pink cheeks and lips with faux freckles.

Medium

Viral & Aesthetic

Latte Makeup

Monochromatic browns, caramels, and tans.

Medium

Viral & Aesthetic

Mob Wife

Smudged 'messy' smokey eye, brown lipliner, opulence over perfection.

Medium

Viral & Aesthetic

Office Siren

90s corporate chic.

Douyin (Chinese Viral Style) makeup look

Hard

Global Beauty

Douyin (Chinese Viral Style)

Glitter on lids, 'aegyo sal' (emphasized under-eye fat), 'manhua' lashes (spiky clusters), blurred gradient lips.

Easy

Global Beauty

Igari (Japanese)

'Hangover makeup.' Heavy blush placed high under the eyes and over the bridge of the nose.

Medium

Techniques

Underpainting

Applying contour, blush, and highlight underneath foundation for a seamless, natural blend.

Hard

Techniques

Tantouring

Using self-tanner to semi-permanently contour the face.

Easy

Techniques

Soap Brows / Laminated

Brushing brow hairs straight up with soap or gel for a fluffy, feathery look.

Easy

Global Beauty

Igari (J-Beauty)

'Hangover makeup.' Heavy blush right under the eyes and over the nose bridge.

Hard

Global Beauty

Douyin (C-Beauty)

(Chinese TikTok) Spiky 'manhua' lashes, excessive glitter, intense blush placement, blurred over-lined lips.

Medium

Global Beauty

Jirai Kei

'Landmine' girl.

Easy

Viral & Aesthetic

Clean Girl (Modern)

Soap brows, dewy skin, no-makeup makeup.

Medium

Viral & Aesthetic

Mob Wife (Modern)

Smudged smoky eye, brown lip liner.

Medium

Viral & Aesthetic

Office Siren (Modern)

90s corporate, thin brows, brown/grey tones.

Coquette / Dollette (Modern) makeup look

Easy

Viral & Aesthetic

Coquette / Dollette (Modern)

Excessive blush, wispy lashes.

Easy

Viral & Aesthetic

Strawberry Girl (Modern)

Faux freckles, pink cheeks, pink glossy lip.

Easy

Viral & Aesthetic

Tomato Girl

Mediterranean summer vibe.

Easy

Viral & Aesthetic

Cold Girl

'I'm cold' makeup.

Easy

Viral & Aesthetic

Crying Girl

Glitter tears, red nose/eyes, puffy lip.

Medium

Viral & Aesthetic

Latte Makeup (Modern)

Monochromatic browns, caramels, bronzes.

Medium

Viral & Aesthetic

Espresso Makeup

Darker, grunge version of Latte (deep browns).

Medium

Viral & Aesthetic

Cherry Cola

Brown liner with deep red gloss.

Medium

Viral & Aesthetic

E-Girl (Modern)

Heavy blush on nose, heart stamps under eyes, winged liner.

Hard

Viral & Aesthetic

Baddie

Heavy contour, perfect matte skin, sharp brows.

Easy

Viral & Aesthetic

Cottagecore (Modern)

Soft, nature-inspired, barely there, rosy.

Medium

Viral & Aesthetic

Fairycore

Pastel shimmers, glitter, faux freckles.

Medium

Viral & Aesthetic

Dark Academia

Moody, matte browns, burgundy lips, 'tired student' eyes.

Medium

Viral & Aesthetic

Succubus Chic

Thin brows, hollow cheekbones, dark eye circles (intentional).

Medium

Techniques

Underpainting (Technique)

Applying contour/blush under foundation.

Hard

Viral & Aesthetic

Glass Skin

Wet, reflective.

Medium

Viral & Aesthetic

Cloud Skin

Soft matte, hazy.

Hard

Viral & Aesthetic

Dolphin Skin

Slick, wet-look.

Medium

Viral & Aesthetic

Yoga Skin

'Just worked out' flush and sweat.

Medium

Viral & Aesthetic

Balletcore

Inspired by ballerinas.

Medium

Viral & Aesthetic

Barbiecore

Hyper-feminine, hot pink everything.

Easy

Viral & Aesthetic

Brat

Chaotic, lime-green centric, messy 'party girl' aesthetic.

Hard

Creative & Theatrical

Cyberpunk

Futuristic high-tech.

Medium

Creative & Theatrical

Festival / Rave

Euphoria-inspired.

Medium

Viral & Aesthetic

Sunset Blush

A gradient of bright orange and pink blush placed high on the cheeks, often with gold highlighter to mimic a sunset.

Easy

Viral & Aesthetic

Boyfriend Blush

Blush placed lower on the cheeks (below the cheekbone) to mimic a natural, athletic flush from exercise.

Hard

Viral & Aesthetic

Bleached Brows

Lightening eyebrows until they are invisible or blonde to create a high-fashion, alienesque canvas for eye makeup.

Easy

Viral & Aesthetic

Glossy Lids

Applying clear eye gloss or balm over eyeshadow for a wet, high-editorial look (prone to creasing, but photogenic).

Medium

Viral & Aesthetic

Pearl Skin

Distinct from 'Glass Skin' (wet).

Medium

Viral & Aesthetic

Watercolor Eye

Sheer washes of multiple pastel colors blended seamlessly with no harsh lines or definition.

Hard

Creative & Theatrical

Negative Space Liner

Eyeliner that outlines a shape (like a cat eye) but leaves the inside empty/skin-colored.

Medium

Viral & Aesthetic

Old Money

More structured than 'Clean Girl'.

Hard

Viral & Aesthetic

Passport / ID Photo

Viral trend focused on extreme symmetry and matte finishes.

Medium

Creative & Theatrical

Festival Glam (Coachella)

Boho-chic mixed with durability.

Modern (2020s) Makeup Looks

Siren Eye

Fox Eye

Sleepy Eye

Graphic Liner

Reverse Cat Eye

E-Girl

Coquette / Dollette

Clean Girl

Soft Glam

Cottagecore

Strawberry Girl

Latte Makeup

Mob Wife

Office Siren

Douyin (Chinese Viral Style)

Igari (Japanese)

Underpainting

Tantouring

Soap Brows / Laminated

Igari (J-Beauty)

Douyin (C-Beauty)

Jirai Kei

Clean Girl (Modern)

Mob Wife (Modern)

Office Siren (Modern)

Coquette / Dollette (Modern)

Strawberry Girl (Modern)

Tomato Girl

Cold Girl

Crying Girl

Latte Makeup (Modern)

Espresso Makeup

Cherry Cola

E-Girl (Modern)

Baddie

Cottagecore (Modern)

Fairycore

Dark Academia

Succubus Chic

Underpainting (Technique)

Glass Skin

Cloud Skin

Dolphin Skin

Yoga Skin

Balletcore

Barbiecore

Brat

Cyberpunk

Festival / Rave

Sunset Blush

Boyfriend Blush

Bleached Brows

Glossy Lids

Pearl Skin

Watercolor Eye

Negative Space Liner

Old Money

Passport / ID Photo

Festival Glam (Coachella)

Focus Area

Categories

Occasion

Vibes

Finish

Scope

Era

Eye Shape

Skin Tone

Age Group

Technique

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