Douyin (Chinese Viral Style)

Glitter on lids, 'aegyo sal' (emphasized under-eye fat), 'manhua' lashes (spiky clusters), blurred gradient lips.

Douyin (Chinese Viral Style) is a modern, internet-born makeup aesthetic popularized on social media that focuses on creating a highly glamorous, youthful, and doll-like appearance. It is distinctively characterized by intensely sparkling eyelids, emphasized under-eye fullness known as 'aegyo sal', spiky 'manhua' false lashes, and glossy, blurred gradient lips. This high-impact, graphic look is perfect for photography and digital platforms, offering eye-enlarging effects that translate beautifully on camera.

To create Douyin (Chinese Viral Style), start with a flawless matte base and sweep a cool-toned pink blush high under the eyes. Emphasize the under-eye puffiness with contour and highlight to form the aegyo sal, apply chunky glitter to the lids, and attach spiky individual lashes. Finish with a glossy, blurred gradient lip.

Full Look Eyes Lips Youthful Glamorous Graphic Photography Social Media Date Night

~18 min 6 steps 19 products

The Kit

Medium-Coverage Matte Foundation
Concealer
Translucent Setting Powder
Powder Puff
Cool-Toned Pink Powder Blush
Blush Brush
Cool-Toned Contour Powder
Tiny Flat Brush
Matte Ivory Powder
Soft Rosy-Brown Matte Eyeshadow
Fluffy Eyeshadow Brush
Chunky Liquid Glitter
Brown Liquid Eyeliner
Individual Spiky Cluster False Lashes
Lash Glue
Muted Velvet Lip Tint
Fluffy Lip Brush
Deeper Berry Lip Tint
Clear Lip Gloss

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How to Create Douyin (Chinese Viral Style)

Create Flawless Base

Apply a medium-coverage matte foundation and conceal any blemishes for a doll-like, smooth canvas. Set the center of the face with a translucent setting powder using a powder puff.
Apply Under-Eye Blush

Sweep a cool-toned pink powder blush right under the eyes and across the bridge of the nose using a blush brush. This high placement creates a flushed, youthful appearance.
Carve Aegyo Sal

Smile to reveal your under-eye muscle, then use a tiny flat brush and cool-toned contour powder to draw a faint shadow beneath the puffiness. Highlight the plumped area above the shadow with a matte ivory powder.
Add Shimmering Shadows

Wash a soft rosy-brown matte eyeshadow over the upper lids and lower lash line with a fluffy eyeshadow brush. Press a chunky liquid glitter onto the center of the upper lids and right on the inner half of the aegyo sal.
Apply Spiky Lashes

Draw a thin, straight wing using a brown liquid eyeliner to elongate the eyes. Use lash glue to apply individual, spiky cluster false lashes to both the upper and lower lash lines for an exaggerated, doll-eyed effect.
Create Glossy Gradient

Blend a muted velvet lip tint all over the lips, blurring the edges outward with a fluffy lip brush. Dab a deeper berry lip tint into the center and finish with a generous layer of clear lip gloss.

Pro Tips

When mapping out the aegyo sal under the eye, use a very light hand and an ashy, cool-toned contour shade, as warm bronzers will mimic dark circles rather than a natural anatomical shadow.
To ensure your spiky cluster lashes look intentional and seamlessly blended, apply a light coat of mascara before applying the falsies and use tweezers to carefully pinch your natural and false lashes together.
Apply your under-eye blush before your final setting powder; tapping a small amount of translucent powder over the edges of the blush will create a seamlessly diffused, airbrushed transition.

Common Questions

What does Douyin makeup look like?

Douyin makeup looks like a living doll, featuring smooth matte skin, high-placed blush, intensely sparkly eyes, spiky anime-style lashes, and juicy gradient lips.

What products do I need for Douyin makeup?

You will need a matte foundation, cool-toned contour powder for the under-eyes, liquid glitter, spiky cluster false lashes, and two contrasting lip tints paired with a clear gloss.

Is Douyin makeup good for beginners?

Because this style involves advanced techniques like drawing precise under-eye shadows and applying individual cluster lashes, it is generally considered a difficult look that requires patience and practice.

What is the difference between Douyin makeup and Korean makeup?

While both favor youthful aesthetics and gradient lips, Douyin makeup is much more dramatic, utilizing heavier glitter, highly exaggerated spiky lashes, and more saturated blush placements.

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