Igari (Japanese)

'Hangover makeup.' Heavy blush placed high under the eyes and over the bridge of the nose.

Igari makeup is a popular Japanese beauty trend, often affectionately referred to as "hangover makeup," that mimics the natural, youthful flush of an elevated body temperature. The technique is characterized by placing a heavy wash of pink or peach blush high on the cheekbones, directly under the eyes, and continuously across the bridge of the nose. It is perfect for anyone seeking a soft, innocent, and modern aesthetic that emphasizes a fresh, natural base.

To create Igari makeup, start with a lightweight, satin base to keep the skin looking fresh and natural. Next, stipple a matte cream blush directly under your eyes and across the bridge of your nose. Finish the look with a soft wash of neutral eyeshadow, lengthening mascara, and a blurred lip tint.

Full Look Face/Base Youthful Alternative Soft Daily School Social Media

~12 min 4 steps 8 products

The Kit

Satin-Finish BB Cream
Concealer
Matte Pink Cream Blush
Damp Makeup Sponge
Neutral Matte Eyeshadow
Fluffy Blending Brush
Lengthening Mascara
Sheer Lip Tint

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How to Create Igari (Japanese)

Create Satin Base

Apply a lightweight, satin-finish BB cream over the entire face using your fingers or a sponge. Spot-conceal blemishes to maintain a fresh, natural canvas without looking heavy.
Place High Blush

Using a damp makeup sponge, stipple a matte pink cream blush directly under the eyes and continuously across the bridge of the nose. Blend the edges softly to create the signature youthful, flushed effect.
Define the Eyes

Sweep a sheer, neutral matte eyeshadow across the upper eyelids using a fluffy blending brush. Finish with a light coat of lengthening mascara on the upper lashes to keep the eyes looking wide and soft.
Tint the Lips

Dab a sheer coral or pink lip tint onto the center of the lips. Tap the product outward with your ring finger to create a soft, blurred gradient effect.

Pro Tips

Set your cream blush with a sheer, translucent setting powder to prevent it from migrating into fine lines under the eyes throughout the day.
Keep the lower lash line completely free of mascara or eyeliner to maintain the illusion of an innocent, wide-eyed look and ensure the high blush remains the focal point.
If you accidentally apply too much blush, lightly bounce a foundation sponge with leftover base product over the edges to seamlessly diffuse the color back into your skin.

Common Questions

What does Igari makeup look like?

Igari makeup features a distinct, youthful flush created by applying blush high on the face, directly underneath the eyes and across the nose. It is often accompanied by a minimal, skin-like base, soft eye makeup, and softly blurred lips for an innocent appearance.

What products do I need for the Igari makeup trend?

You will need a lightweight BB cream or skin tint, a matte pink or peach cream blush, a makeup sponge for stippling, neutral eyeshadow, and a sheer lip tint. Cream and liquid formulas are highly recommended to achieve the natural, skin-like flush required for this aesthetic.

Is Igari makeup suitable for beginners?

Yes, this style is incredibly beginner-friendly because it relies on soft blending rather than precise lines or complex techniques. The relaxed nature of the blurred blush and gradient lips makes it easy to execute with minimal practice and just a few simple tools.

What is the difference between Igari makeup and sunburn blush?

While both techniques involve placing color across the nose and cheeks, sunburn blush mimics a sun-kissed, bronzed vacation look using warmer coral or terracotta tones. Igari makeup uses pinker, cooler tones placed specifically high under the eyes to replicate a youthful, slightly feverish flush.

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