Igari (J-Beauty)

'Hangover makeup.' Heavy blush right under the eyes and over the nose bridge.

Igari (J-Beauty) is a popular Japanese makeup trend, often referred to as "hangover makeup," characterized by placing a prominent flush of color high on the cheekbones directly under the eyes and across the bridge of the nose. Originally popularized in the mid-2010s by makeup artist Shinobu Igari, this aesthetic mimics an endearing, naturally flushed appearance to give the wearer a youthful and innocent look. It is ideal for anyone seeking a soft, approachable, and highly feminine style that shifts the face's focus away from heavy contouring and onto a fresh, rosy complexion.

To create Igari (J-Beauty), begin with a lightweight, even base and soft, straight brows to keep the look natural. The defining step is applying a generous amount of matte pink or coral blush directly beneath the eyes and across the nose bridge. Finish with a sheer, bitten lip stain and a coat of brown mascara.

Full Look Face/Base Youthful Soft Alternative Daily School Date Night

~12 min 4 steps 12 products

The Kit

Satin Foundation
Hydrating Concealer
Translucent Powder
Fluffy Powder Brush
Brow Powder
Matte Neutral Eyeshadow
Fluffy Blending Brush
Brown Mascara
Matte Powder Blush
Soft Blush Brush
Rosy Lip Stain
Clear Lip Balm

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How to Create Igari (J-Beauty)

Prep and Perfect Skin

Apply a lightweight satin foundation to even out the complexion, followed by a hydrating concealer under the eyes. Set the T-zone lightly with translucent powder using a fluffy powder brush.
Define Brows and Eyes

Fill in sparse brow areas with a brow powder to create a soft, straight shape. Swipe a sheer, matte neutral eyeshadow across the lids using a fluffy blending brush, finishing with a thin coat of brown mascara.
Apply the Hangover Blush

Using a soft blush brush, stamp a matte powder blush directly under the eyes, blending it horizontally across the upper cheeks and over the bridge of the nose. Keep the color concentrated high on the face to create that signature flushed, youthful look.
Create a Bitten Lip

Dab a rosy lip stain onto the center of the lips and blend it outward with your fingertip. Top it with a clear lip balm for a soft, hydrated finish.

Pro Tips

To prevent the under-eye blush from looking like irritation or dark circles, ensure you have thoroughly brightened the under-eye area with a hydrating, full-coverage concealer before applying color.
Cream blushes work beautifully for this technique, as you can seamlessly melt the product into your skin using a damp sponge before setting it lightly with a matching powder blush.
Keep your eye makeup and lip stain in the same undertone family as your blush to create a cohesive, monochromatic harmony that ties the whole face together.

Common Questions

What is Igari makeup?

Igari makeup, also known as "hangover makeup," is a Japanese beauty trend that focuses on a heavy, high blush application. By sweeping blush directly under the eyes and across the nose, it creates a flushed, innocent, and youthful appearance.

What products do I need for an Igari makeup look?

You will need a matte or satin cream or powder blush in a pink, peach, or red tone as the star product. The rest of the look requires a lightweight foundation, a hydrating concealer, a soft lip stain, and brown mascara to maintain a delicate aesthetic.

Is Igari makeup good for beginners?

Yes, this style is incredibly beginner-friendly because it does not require complex blending, contouring, or precise eyeliner skills. The primary technique simply involves stamping and blending blush high on the cheeks, making it quick and easy to master.

What is the difference between Igari makeup and sunburn blush?

While both trends bring blush across the nose, Igari makeup places the blush much higher and directly underneath the eyes to mimic an innocent or slightly tipsy flush. Sunburn blush is typically applied slightly lower across the standard apples of the cheeks and nose to replicate natural sun exposure.

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