Welcome to the slaye journal
A new home for writing about beauty and makeup — technique, history, product science, and trend analysis. Here's what to expect from the slaye journal.
This is the first post.
The tutorial library covers more than 170 looks step-by-step — but a tutorial only ever shows you the what. The journal is for the why: the pigment chemistry behind a tinted lip oil, the fact that the cat eye is older than the pyramids, the reason your foundation oxidizes by lunchtime.
What we’ll cover
- Technique — the principles that make a look work, beyond the swatch.
- History — eye makeup that predates writing; trends that come back every fifteen years.
- Product science — why some primers feel right and others pill, in actual ingredient terms.
- Routines — what “clean girl” actually looks like at 6:30am on a Tuesday.
- Trend analysis — what’s catching, what’s passing, and what’s worth your time.
Try the looks while you read
Every post will link to relevant tutorials so you can open the app and try the look in seconds. The journal and the app feed each other.
The point of writing about makeup is to make the doing of it more interesting.
More soon.
Frequently asked
How often will you publish?
Aim is one to two posts per week — a mix of long-form technique guides, short trend explainers, and the occasional history piece.
Will the blog teach makeup techniques?
Yes. The tutorial library covers the step-by-step. The blog goes deeper into the why — the science of pigment, the history behind a trend, and the routine context.
Can I suggest topics?
Yes — email hello@slaye.xyz with what you'd like us to dig into.
Continue reading
- inspiration Isamaya Ffrench: from kids' party face paint to Burberry beauty She painted tigers at children's birthday parties at 22. Twelve years later she runs Burberry Beauty and her own brand. The route Isamaya Ffrench took, and why it worked.
- inspiration Bobbi Brown's day at Bergdorf: 100 tubes in eight hours In February 1991, Bobbi Brown brought 500 lipsticks to Bergdorf and forecast 100 sales a month. She sold a hundred tubes in a single day. The story behind it.
- inspiration Charlotte Tilbury: the makeup artist who launched her brand at forty Twenty years on Mario Testino's covers before a single shelf. The Charlotte Tilbury origin story, and what apprenticeship in editorial actually buys.
