Ulzzang

(Korean 'Best Face') Straight brows, gradient lips, puppy eyeliner, aegyo-sal (highlighted under-eye fat).

Ulzzang is a popular South Korean makeup style originating in the 2010s, translating to 'best face', that emphasizes an exceptionally youthful, innocent, and doll-like appearance. It is characterized by straight eyebrows, downward-sloping puppy eyeliner, glowing skin, gradient lips, and the highlighting of the aegyo-sal to create a sweet, wide-eyed look. This highly influential aesthetic is perfect for anyone seeking a soft, everyday style that enhances natural features rather than masking them.

To create Ulzzang makeup, begin with a flawless, satin base and soft pink cheeks. Next, fill in your eyebrows with a straight, archless shape and draw a downward-sloping puppy wing using brown eyeliner. Define the under-eye aegyo-sal with subtle contour and highlight, finishing the look with a glossy, blurred gradient lip tint concentrated at the center of your pout.

Full Look Brows Lips Eyes Youthful Soft Natural Daily School Date Night

~15 min 5 steps 12 products

The Kit

Satin BB Cream
Damp Makeup Sponge
Soft Pink Blush
Angled Brow Brush
Light Brow Powder
Brown Liquid Eyeliner
Matte Brown Eyeshadow
Small Detail Brush
Shimmery Highlighter
Vivid Lip Tint
Cotton Swab
Clear Lip Gloss

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How to Create Ulzzang

Perfect the Base

Bounce a satin BB cream across the face using a damp makeup sponge for a flawless, natural finish, and tap a soft pink blush onto the apples of the cheeks.
Draw Straight Brows

Use an angled brow brush and light brow powder to fill in your eyebrows, eliminating any arch to create a soft, straight shape.
Create Puppy Eyeliner

Trace your upper lash line with a brown liquid eyeliner, extending the tail slightly downwards at the outer corner to mimic a youthful, round eye.
Enhance the Aegyo-Sal

Smile lightly to reveal your under-eye fat, contour directly beneath it with matte brown eyeshadow on a small detail brush, and apply a shimmery highlighter onto the puffed area.
Apply Gradient Lips

Dab a vivid lip tint concentrated on the inner center of your lips, blend the color outward with a cotton swab, and top with a clear lip gloss.

Pro Tips

To make the aegyo-sal look natural, smile gently to find your natural under-eye crease before applying the contour shade, keeping the line incredibly light and blended so it resembles a real shadow rather than makeup.
Conceal the outer edges of your lips lightly with leftover foundation on your sponge before applying your lip tint; this provides a blank canvas that makes the inner gradient pop dramatically.
Opt for brown eyeliner and mascara instead of stark black, as brown yields a much softer, more harmonious look that perfectly complements the youthful vibe of this aesthetic.

Common Questions

What is Ulzzang makeup?

Ulzzang translates to 'best face' in Korean and refers to a makeup trend focused on achieving an innocent, youthful, and doll-like appearance. The signature elements include straight brows, puppy eyeliner, highlighted under-eye fat (aegyo-sal), and gradient lips.

What products do I need for an Ulzzang makeup look?

You will need a sheer base like a BB cream, light brow powder, brown liquid eyeliner, matte brown eyeshadow for contouring, and a shimmery highlighter. For the lips, a vivid lip tint and clear gloss are essential to achieve the signature popsicle gradient effect.

Is the Ulzzang makeup style good for beginners?

Yes, this medium-difficulty style is excellent for beginners because it relies on soft blending and enhancing natural features rather than heavy contouring or sharp lines. The techniques are highly forgiving, making it perfect for daily wear or school.

What is the difference between puppy eyeliner and a traditional cat eye?

While a traditional cat eye flicks upward at the outer corner to lift and elongate the eye, puppy eyeliner extends slightly downward following the natural curve of the upper lash line. This downward slope creates a larger, rounder, and more innocent eye shape typical of the Ulzzang style.

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